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The last time I saw Iggy Pop live, he was performing with the reformed Stooges at Glastonbury festival. Halfway through the (great) set, he suddenly implored the crowd to invade the stage and jump up and down with him.
The crowd did exactly as he asked, and the gig continued whilst hundreds of people jumped up and down on stage with Iggy.
Then he asked them to leave the stage. They did not do exactly as he asked, and kept on jumping around.
In an era of faux-authenticity, watching Iggy’s genuine encouragement of rebellion was refreshing. I guess this is why Sailor Jerry has used Iggy and The Stooges’ classic “TV Eye” to soundtrack their new Outside The Lines film, which celebrates living a life less ordinary — the ethos of Sailor Jerry.
Tattooist Norman ‘Sailor Jerry’ Collins — the man the rum is named after — was also a rebellious, independent spirit, and the new Sailor Jerry video is appropriately stuffed with archive footage of like-minded outsiders. It’s a blur of saturated colours, spinning wheels and a reminder that life is worth living without regrets, all to the raucous noise of “TV Eye”.
Iggy’s also collaborated with Sailor Jerry to create an exclusive range of clothing-‘The Flash Collection’.The theme of The Flash Collection by Iggy Pop is probably best exemplified by its denim vest with the words “Death Shall Triumph” in three-inch high lettering emblazoned on the back: over-the-top and to hell with the consequences.
Visit the Sailor Jerry site to watch the Outside The Lines film, and an exclusive video with Iggy Pop himself — or check out their Facebook , Twitter and Instagram for more Iggy Pop/Sailor Jerry shenanigans.