LVLS; or Love Less; or Why Not Name Yourself After A Classic Album, Anyway?

Well, why not name yourself after an all-time classic, epoch-shaping album? It’s not as odd an idea as it initially might seem.

I’ve long thought that we’re reaching a critical mass of new band names; soon, all that’ll be left will be scientific terms and quadratic equations. (Not that the Hype Machine charts would look that much different if it was suddenly filled with band names full of symbols…)

Anyway: LVLS, or Love Less, a band who are now indelibly linked with My Bloody Valentine’s (only) brilliant album. I quite like the guile of a band naming themselves in this way. I dare – no, double-dare – anyone who is reading this to start a band called Ziggy Stardust and the Spiders From Mars.


Chapel Steps, which as far as I know is definitely not named after an album, is apparently work-in-progress. Hey, what art isn’t?

One trend that has been edging it’s way back into new music has been the slick epic-pop of the late 80’s/early-90’s. I can’t say I really want many bands to start sounding like late-middle-period U2, but there’s no point pissing in the wind.

LVLS make this kind of huge, widescreen, glossy pop really well. It’s rousing, and – for a musical style that is all about pretence – is surprisingly unironic, honest and – whoah – sincere.


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