SXSW is all of these things, in no particular order: madness, brilliance, muddled noise, terrible silence, heinous crowds, happiness and Idiocracy-style branding.
Despite all this, I am actually excited, in a weird, sickening way.
However, this year I’m not even going to pretend that I will have time to post any new bands, so you may well be left with the appropriately calming sounds of This Is Water propping up the front page for a while.
This is hardly a shabby state of affairs: Calling To Me is intensely relaxed, gentle and zen in the exact way that SXSW is not. This Is Water does nothing unusual except for following his own nose, and producing the music he really wants to produce: slightly drifting, trippy psyche-folk-guitar-pop.
If everyone who made music just made the music they really needed to make, rather than what they thought the world wanted, our ears would suffer so much less. I wonder how many bands in SXSW create with that notion as a starting point?