Here’s a thing. Assuming music blogs aren’t dying, even whilst some voices bemoan otherwise, then where do they go from here?
Every tech-minded person with a lungful of air and a bank account of VC cash will tell you that “mobile is the future,” and yet the music blogging is firmly welded to the
laptop; reliant on online facilities like Soundcloud, hooked into Hype Machine, spitting out posts via RSS.
The music blog experience is entirely different on mobile devices – witness the austere functionality of ANBAD’s mobile site. But here’s a thought; if the future is, indeed, mobile, could the back-to-basics nature of the mobile device be music blogging’s saving grace?
Dialaphone, who are in the happy habit of giving away shiny bits of tech as free gifts, popped an Amazon Kindle 3G in the post for me to poke at with my sausage-like fingers. Narcissistic to the last, I immediately found its browser and visited this very website, you know, just for research purposes.
(You probably already know that the Kindle is a marvellous bit of kit, so I’ll spare you a redundant tech review, beyond saying that it is even more impressive than I realised.)
What I wasn’t aware of were the glut of smart apps, like Kindle Feeder and Kindle4RSS, that grab the feeds of your favourite Neo-Witch-House blogs and magically conjure the latest posts up onto your Kindle while you’re on the bus, glaring at drunken students.
Technological marvelling aside, dipping into the music blog whirlwind this way has one very important impact on yer bog-standard music blog: the writing is pushed to the fore. Not the video pushed by PR email two hours ago, not the photo of the artist standing gloomily beside a graffiti’d wall, not even the music itself, but the written content.
Shock, horror – most blogs are poorly written. Yes, yes, I know. But, having browsed a bunch of blogs plucked at near random it is a plain fact that many music blog posts consist of a link or a Soundcloud embed, or a video, and little else.
This is only partial-blogging – micro blogging on a full-blown blog, and not, in my opinion, the point.
So, maybe ‘music blogging’ as we knew it is dying a bit, after all.
Certainly, they’re not the flavour of the month any more. But that’s fine. And if the coming mass exodus to blog consumption via lightweight devices like this cause attention to be focussed on long-form music blogs, then – to these eyes – so much the better.
Kindle courtesy of http://www.dialaphone.co.uk/, who have a ton of other offers and such-and-such right here.