Firstly, this post needs to be appearing after the mandatory Two Week Christmas Recovery Period, where all email is automatically deleted, and any mentions of a trudge through Soundcloud or Bandcamp is deflected with a nervous laugh and the tinkle of another gin and tonic being poured.
Secondly, the ‘site’ (no-one has a blog any more) is spruced up to be slightly cleaner, slightly more obtuse and slightly hinting at a desire to make it a success this year.
And thirdly, all bloggers must make some sort of predictions about what might happen, and who might become successful in the coming year. This thankless task is repeated each year, just in case one of us is right, and can then brag that we tipped Band X first, even before other bloggers liked them, which is a move of such post-hipster idiocy, I can hardly think about it.
So: here we go – an almost month-by-month series of predictions for 2012.
In the euphoric haze that arose from being listed in so many End-Of-2011 lists as the Next Big Thing, bloggers’ favourite Lana del Rey decides to take her tedious obsession with death to the logical conclusion by declaring herself deceased. All her earnings are used by her label to plan for her second coming (see June).
US Postal Service announces that the mass of Justin Bieber‘s valentine cards is ‘significantly more ludicrous’ than in 2011.
Almost-mysterious band Wu Lyf announce that the follow up to their almost-smash-hit 27th Best Album of 2011 will channel the spirit of neo-mysticism, but will be played with guitars and stuff and sound a bit like U2 demos.
Lana del Rey‘s carefully stage managed resurrection on the road to Damascus is obscured from an audience of millions by a broken-down truck loaded with almonds.
Wu Lyf announce a new project that will be 75% more accessible in order to attract mainstream chart success, and it will be called Wu Lite.
The BBC Sounds of 2013 poll reveals that the panel of tastemakers voted for the songs they really liked that were plugged by PR people around the time of the poll being sent out.
Viva Brother announce that their forthcoming album is cancelled for the good of humanity, and swear they won’t ever make any music ever again. No-one notices. The NME immediately responds with an RIP Viva Brother Collector’s Edition.