Just look at typographic obsessives, for whom the world of typefaces is much more exciting than you might think.
Stop yawning at the back. Where you and I regard scrolling through the drop down menu of fonts in Microsoft Word as a minor distraction on our route to selecting Arial, they see it as a delicious opportunity to revisit some dear old friends.
The fact that there is a movie entirely dedicated to the Helvetica font tells you as much about our confused times as it does the people it is made for.
Despite their amalgamative name, Times New Viking are not font obsessives pushing their revolutionary typeface agenda on an unsuspecting public via the medium of lo-fi indie. Instead, their personal compulsion is the manufacture of butterfly-wing fragile, reedy guitar lullabies.
No Room To Live begins with what sounds like a collective sigh of noise from their instruments, like that of a lover dragging themselves up to give it one last go with a complicated partner.
The song isn’t melancholy though – instead the feeling of blank euphoria reverbs throughout, and we feel their mixture of love, loss and dusty happiness.
Besides, if Times New Viking really wanted to annoy people, they’d make sure that there was a contractual obligation in place to ensure that their name was always spelt in Comic Sans or Wingdings. Now that’s revolutionary.
Until then, their beautiful music will have to do. Excellent. // www.timesnewviking.net
TODAY’S BONUS BAND: Woobbes // FIVE WORD REVIEW: Euphoric, fidgity house bezerker alert!