I’m all for people becoming themselves, and I’m pleased you think the Brit School helps people do that, even though I’m no fan of the ‘talent’ it produces (Rizzle Kicks aside, natch).

Butbutbut: I don’t like how the Brit School is very closely intertwined with an increasingly desperate music industry. Using your own Brit school to mould your own Brit talent and then giving them a huge leg-up at the very outset with a gong from your own Brit awards – as they did with Adele, Jessie J et el – is cynically tedious at best and rankly nepotistic at worst.

Nurturing talent is important. I’m sure the Brit School performs some sort of function when it comes to guiding aspring teenage performers. But it’s only one way, and not one I think is the be-all-and-end-all it’s made out to be. As far as I recall, none of The Pixies, The Smiths, Public Enemy, etc. honed their craft in a perfroming arts school, and yet still sold zillions of records.

Many of the stars who have come from the Brit School are underwhelmning, average, and – it seems to me – crafted with the intention of selling lots of records above all other considerations.

But that’s what you get if you go to a school funded by the record industry. That’s fine. The record industry needs to sell records for it to exist, and they may as well put money into nuturing the artists that will keep them on their yachts in the Med.

I just wish the whole process was a lot more honest and rewarding for listeners outside of the Daytime Radio One bracket.

Each, of course, to their own.