The BRIT School is an industry crud-factory that whelps out ‘new talent’, who then get record deals suspiciously quickly, suspiciously win carefully orchestrated ‘Next Big Thing‘ online polls and then suspiciously win BRIT Awards.
This approach might sell records, but it also means we have to put up with the likes of muddy-voiced warbler Adele, the mind-shreddingly annoying Kate Nash and The Singer From The Kooks Who Thinks He’s Cool.
So what in the blue blazes are Rizzle Kicks doing there? Having a great time, I imagine, because they are making music that shows a dazzling depth of actual talent, wit, intelligence and fun. Accordingly, I fear for their future.
Sonically, How Charming?! channels the spirit of The Special‘s Ghost Town, and in attitude, retains a healthy dollop of its suburban alienation too. A multi-layered, multi-faceted, multi-styled extravaganza awaits:
Wit and likeability are both rare and hard to fake, but How Charming?! has these qualities to spare. It suddenly struck me: Rizzle Kicks occasionally sound like a ‘cool’ Art Brut, complete with witticisms, irony and nerdiness.
And this is what I like. Rizzle Kicks are unusual. This is excellent news for us music fans, but less so for the BRIT School. Such is life.