>Innovators in pop are very rare. And when there is, a familiar pattern emerges: Proponent of new sound gets minor fame through aforementioned newness of sounds. Others quickly pick up new technique/style, and due to further innovation become even more famous. Then everyone else follows suit, and charts are flooded with dreary watered-down nonsense. Bad times. Such is the self-consuming nature of pop.
Like everything in pop music, the laptop ‘n’ traditional guitar-band combo is nothing new. But it was once. Today’s New Band, Apple Eyes, have grasped this idea and, with sticky fingers and mucky palms, squeezed a new shape from it – their shape.
Wild Beasts stands out by a country mile; a song of rare invention, an evolution of ideas and a candyfloss chorus on top. Bleeping and shimmering like an electronic song but infused with an old folk feel, giving warmth and humanity, it’s an example of making a song that is more than the sum of its parts.
Apple Eyes are new – duh – but that means even more is coming. If they can maintain this standard, we’re all winners. Listen here!