>Today’s New Band – Now
>If you ever want a reminder of the power of pocket money and a taste of its indiscriminate, bewildering influence on all our lives, just take a look at the pop charts. There is always, without exception, a heavily promoted, quasi-’urban’ pop band that makes teenage girls weak at the knees, teenage boys boisterous, and the rest of us stunned at the stupidity of humanity.
Check out R&B/Hip-Hop/Mentalist act N-Dubz. Once you get past the sheer awfulness of their name, brace yourself for the utter lunacy involved in their being – a whirlwind of ‘street’ posturing, ridiculous hats and faux-sincerity. And that’s before you even consider the music. ‘The kids’ lap it up feverishly.
The good news is, that given time, they’ll move onto better music. Hopefully, this will include Today’s New Band, Now. They make music about as far removed from N-Dubz as is possible, and with songs like Splurge, have a neat line in niggling melody, self-descriptive song titles, and weirdness.
Now are defiantly unusual, not attempting to cater to any specific audience, not caring what others think. It’s the good side of the generic “we make music we like and if anyone else likes it, it’s a bonus” rock interview cliché. And so, when Ethnik Snack explodes in a maelstrom of cheeky sitar and tabla, it’s a welcome injection of fun, inventiveness and pace.
Likewise, when Everything Is Inout reveals itself to be a shuffling, soft bob along a river of rose-petal-melody, you’ll be swamped with easy calm, and not questioning any sudden departure from prior songs.
Now are buzzing with invention, charm and class. Listen to Now here, now!PREVIOUS POST: >Today’s New Band – Yucatan
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