>Mammoth Life – Today’s New Band

>I have a friend who runs a sweetshop, called Kandy Pop, in Manchester. She spends all day selling all the best sweets from your childhood – Dolly Mixtures, Fried Eggs, Flying Saucers – that kind of thing. It’s the cutest, most sugary place on the planet, and to compound the outright sweetness of the experience, she plays cute punky music all day long. If you manage to leave the shop without looking or feeling like you’ve been dunked in sucrose, then you, sir, are a stronger man than I.

So then – what about cuteness in music: as yummy and sweet as the pinkest, softest frosting on the world’s sugariest cupcake, or as cloying and syrupy as the pinkest, softest frosting frosting on the sugariest cupcake? Today’s New Band will polarise your opinion, because, frankly, they are as cute as a box full of buttons.

Mammoth Life are from Kansas in the USA. Their music isn’t cute in a Japanese J-Pop way, or in a Bis way, but in a wholesome, twinkling, harmonising way that’s a bit of a delight. Their song To Suffer For Passion is terminally bright and happy, the vocals droning and intertwining around what sounds a bit like what would happen if mandolins and violins were birds courting in mating season. It’s quite close to being a twee-er Shiny Happy People, with a driving twang, a snappy hook and a melody that bounces around like a child on a spacehopper.

Bicycle Rider is even more fun – honking horns and ringing bells, buzzing and flitting from here to there, enjoying the feeling of luxuriating in happiness. Mammoth Life aren’t just sugar-fiends on a mission to uplift though – there’s a hint of melancholy if you listen hard enough, but why would you want to do that? Just grab a toffee apple and remember how much fun it was to just have fun. Listen to their great songs here!

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