>IT’S GLIB COMPARISON WEEK ALL WEEK! – Today’s New Band – William

>After the RIP-ROARING SUCCESS of the lazy comparisons undertaken whilst reviewing last Thursday’s Band Of The Day, Monster Island, I took a long, deliberate ponder during the 25-minute ‘Holocaust’ brain-destroyer section at the end of the My Bloody Valentine gig on Saturday. Just before their mind-bogglingly loud replication of the sound of 20 jet planes all taking off at once, then crashing one by one into a volcano caused my soul to leak out of my ears, it occurred to me to continue this easy reviewing style for one week only, and brand it Glib Comparison Week. So expect this week’s dazzlingly good array of new bands to be wholeheartedly sullied by an increasingly stupid method of review.

Moronic, bowel-looseningly-loud-noise-induced decisions aside, this week’s first New Band Of The Day is really rather special. They’re from London – but isn’t everyone? – and are called William. Like James, The Smiths, and, er, The Johnsons out of Antony and the Johnsons, they’re following in the noble tradition of having a band name that’s also a person’s name. It’s a mystery as to which William they’re named after, though I’d hazard a guess that it’s more likely to be this one than the tabloid-friendly Prince. William, frankly, sound great, with punchy melodies and half-yelped, half-casually drawled lyrics. South of the Border is urgent and a bit weary at the same time, and Five Minute Wonder is even better, picking up pace as it rattles along, churning guitars not able to mask a lackadaisical cry of “I spend too much time on my own…You do too? Well, alright.”

Their songs are a huge stride ahead of the mundane identikit rock that’s polluting CD players worldwide at the moment. Listen to their great songs here, and catch them live in the next month – but only after you’ve been overwhelmed by the half-baked lump of lazy reviewing below:

TODAY’S GLIB COMPARISON: “A bit like the Pixies slowdancing suggestively with the White Stripes as Art Brut play non-po-faced Jam covers.”

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